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Firms will form JV to expand beauty brand's business model outside of US.
May 18, 2017
By: Christine Esposito
Editor-in-Chief
L’Occitane International S.A. has taken a 40% stake in US-based LimeLight by Alcone. In addition, L’Occitane and LimeLight USA will form a joint venture in which L’Occitane will hold a 60% controlling stake. Through the JV, L’Occitane says plans to leverage its global exposure to expand the business model outside of the US. Michele M. Gay and Madison Mallardi, co-founders and co-CEOs of LimeLight USA, will retain control over LimeLight USA and will continue to lead its “impressive success,” s...
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